Dell is the fruit of Michael Dell’s struggle, the American man who excelled in the world of business and marketing with a great passion for technological secrets. He made serious efforts to establish the company while a boy and succeeded in deconstructing his computer and joining it again. This encouraged him to establish his own company officially with a limited capital that did not go beyond a thousand dollar back then. Today, he is the tenth among the wealthiest men around the word. As for his company, it is the third at the level of the world in the field of manufacturing computers.
Dell began in 1984 with the name PCS, and was unique in assembling and manufacturing hardware materials according to customers’ wishes, while maintaining quality and appropriate prices. Michael used his marketing expertise to promote his company’s products through the direct sales mechanism without the use of intermediaries. Turbo PC was the first computer it produced; it was a success with revenues of up to $ 6 million.
Since its first year, Dell has had an impressive impact; it started entering universities, lawyers’ offices and various companies, with a market value of $ 73 million, prompting Michael Dell to abandon his university education to focus on computers’ manufacturing. He opened a branch in Britain in 1987 and changed its name to “Dell”.
It was only a few years before it became one of the top 500 companies in the world, according to the Fortune magazine in 1992, and by the end of the 1990s it was able to oust its powerful competitor Compaq to be at the top of sales in the United States.
Fire puts Dell in its strongest crisis ever
In the midst of the atmosphere of success, what happened was not taken into account. Serious technical faults caused Dell to explode at the end of the 1990s and its sales fell, forcing it to cancel many contracts in 2001. Of course, competitors exploited the crisis to increase their sales. What made the matters worse was Michael Dell’s statement about Apple’s sales decline, for he said: If I were Steve Jobs, I would have returned the money to shareholders and closed the company.” Accordingly, Dell’s market share declined, and its stock price fell.
But Michael did not give in to the situation and decided to expand the company’s activity in 2004; to include the production of digital cameras, flat-screen TVs, and music players, which had the greatest impact in the revival of “Dell” again, and in its return to the arena of competition in 170 countries, with daily sales exceeding $ 30 million.
Almost a year later, criticism came back because of the “customer service” section, which was unable to help a user. The latter, Jeff Garvis, launched a major war against Dell and won the support of many until the crisis became widespread in America. The company overcome the situation before it could adversely affect its external position by creating its blog “Direct to Dell” to communicate directly with customers and solve their problems.
Finally, Dell faced a security vulnerability in its systems that exposed customer data to the risk of piracy. It quickly processed the order, removed the product from its Web site, and repaired the vulnerability checking system, replacing it with a previously available one.
“Dell” grabs a major deal from rival “HP”
The company is ranked third in the world of PC industry after Lenovo and HP, and the competition between the pillars of this trio is growing, and each is seeking to capture a greater market share by launching innovative products at competitive prices and high quality. Lenovo’s superiority has led to a decline in Dell’s leadership in recent years, boosted by a decline in PC market sales in general due to increased global demand for Apple’s smartphones and tablets.
Dell has tried to consolidate its position in the global market by transforming the company into a strong entity that combines data management, software and hardware manufacturing, taking the first step in purchasing Perot Systems, and conducting serious negotiations with major cloud storage companies(EMC), to join it to its company and thus be more able to control market prices.
It hit HP, which entered the line of talks, and Dell eventually won the deal for $ 67 billion, disappointing HP and other rivals, proving itself as a hard-to-beat opponent.
Dell employees have the right to take their pets to work
More than 145,000 employees work at Dell branches worldwide, and the company is ranked among the top 10 most attractive US companies, according to the LinkedIn report, 2017.
This is because of its unique advantages over global technology companies. It gives employees the freedom to choose the mechanism of work, both from the company’s headquarters and from home, as well as the convenience of adjusting working hours according to their social circumstances.
Its employees have the right to nominate about 40% of their social acquaintances to join them and get a job opportunity, provided that the required expertise is available, another thing that proves the American company’s uniqueness in supporting its human elements.
What is remarkable about Dell’s functional experience is that it does not object to its employees taking their pets to the workplace, which of course is opposed by major companies operating in the field and others in different fields.
Dell is charges its products with recycled plastic waste
Another aspect of Dell’s long history is the use of sustainable materials. Since 2008, recycled plastics have been introduced into its office equipment, and by the beginning of 2017 it had already used 50 million pounds of recycled materials.
The company also announced the first of its kind move by charging its products with the recycled plastic waste that is extracted from oceans, helping to protect the oceans from 16,000 pounds of plastic waste per year.
Earlier this year, the company launched a recycled gold diamond at the Las Vegas Consumer Electronics Show and plans to launch the first-of-its-kind gold, extracted from used electronic pieces, reuse project on its new Latitude 5285 2-in-1.
|Market value: 15.61 billion dollars on March 20, 2018.|
|The number of employees around the world: 140 thousand employees to 2017.|
|The number of the countries where it works: 180 countries.|
|The accumulated annual benefits: 78.7 billion dollars to 2017.|